NFL NETWORK GAME RATINGS UP 31 PERCENT - NFLMEDIA.COM

Patriots-Giants Concludes Slate Saturday at 8:00 PM ET

Thursday and Saturday Night Football Tops Cable Ratings
For All Games to Date

Viewership among Men 18-49 up 55 Percent for Season

NFL Network’s Thursday and Saturday Night Football games have scored a ratings touchdown this season… before the eagerly anticipated New England Patriots-New York Giants matchup on Saturday at 8:00 PM ET.

After seven contests this season (including Dallas-Carolina on Saturday night), NFL Network games are averaging a 7.1 coverage area rating – up 31 percent from last season at this point (5.4). In addition, Thursday and Saturday Night Football posted a 48 percent increase in average viewers (4.6 million vs. 3.1 million through seven games last year) and is up 55 percent among Men 18-49 (1.7 million vs. 1.1 million).

Saturday night’s game had a 7.5 coverage area rating, continuing the network’s streak of topping the day’s ad-supported cable ratings for all 15 of its Thursday and Saturday Night Football games since November 2006.

Following is a look at NFL Network season-to-date ratings for Thursday and Saturday Night Football:

Season-to-Date Summary
All seven Thursday and Saturday Night Football games topped daily ad-supported cable ratings.
Average coverage rating of 7.1 is up 31 percent from last year at this point (5.4).
Average of 4.6 million viewers is up 48 percent from last year at this point (3.1 million).
According to Nielsen Media Research December 2007 reporting, NFL Network reaches 43 million U.S. households.

Patriots-Giants is the second of three live games in a four-day span on NFL Network. The 2007 Texas Bowl (Houston vs. TCU) airs at 8:00 PM ET on Friday, Dec. 28 on NFL Network and the 2007 Insight Bowl (Indiana vs. Oklahoma State) at 6:00 PM ET on Monday, December 31.