ESPN's Michael Smith Praises Pittsburgh Steelers Process Toward Hiring Mike Tomlin

This is far better than what the Oakland Raiders have done in hiring Lane Kiffin.

Search shows Steelers know what they're doing

By Michael Smith
ESPN.com
Archive

In the immortal words of Rakim, this is how it should be done.

The diligence with which Steelers' ownership approached their nearly two-week search for Bill Cowher's replacement serves as a textbook example of what the NFL had in mind when it established the Rooney Rule (named after Pittsburgh owner Dan Rooney, it requires teams to interview at least one minority head coach candidate.)

The policy seeks to promote a fair, inclusive and thorough process.

Which "Race/Ethnicity" box the coach checked on his application is irrelevant.

The Steelers believe former Vikings defensive coordinator Mike Tomlin to be the best man to lead one of the league's flagship franchises.

Tomlin just so happens to be African-American.


Kirby Lee/WireImage.com
Mike Tomlin, left, leaves Brad Childress and the Vikings to take over the Steelers.
From the looks of it, Rooney and team president Art Rooney II started the selection process with a clean slate. Meaning it wasn't Coach X's job to lose, though many believed the Steelers ultimately would promote former offensive coordinator Ken Whisenhunt or assistant head coach/offensive line coach Russ Grimm. The Rooneys didn't go for broke in a hurried pursuit of a big-name college coach. They didn't conduct courtesy interviews with members of the majority or token interviews with minorities.

No side or backdoor deals, no circumventing. It was all legit. In fact, in the end the leading candidates were minorities -- Tomlin and Bears defensive coordinator Ron Rivera, who is Hispanic.

And while it is indeed fitting that Dan Rooney, who has been at the forefront of the league's movement to increase minority hiring, did his part to raise the number of active black coaches (to six), Rooney's obligation was not to make a social statement but to make the best decision for the franchise.

Coincidentally, the best choice is the first black coach in team history.

Super Bowl XLI will feature the first two black head coaches in the game's history. It's not as though black men only now figured out what it takes to be championship coaches. The more opportunities, the more likely a minority head coach leading a team to the title game becomes commonplace. Tomlin didn't sit before the Rooneys as a means of compliance, having no shot to begin with, as so often seems to be the case. It was an open competition and he had a real opportunity -- the only thing minority coaches want given to them.

For a change, a minority didn't have to be twice as qualified from a résumé standpoint to land the gig. The 34-year-old Tomlin spent five seasons as Tampa Bay's secondary coach and this past season overseeing Minnesota's defense. But what he lacks in experience Tomlin more than makes up for, according to those who know him, in charisma, football knowledge and the ability to get players young and old to buy into what he's selling.

Also, give the Steelers credit for focusing on the big picture rather than the short term. No one would have blamed the Rooneys for promoting from within in an attempt to maintain continuity on a team one season removed from its fifth championship. Or even for hiring an offensive coach or one whose preferred defensive scheme is better-suited to their current personnel. (Tomlin comes from the Tampa 2 coaching tree. The Steelers have run the 3-4 since the early 1980s.) Whereas other teams often select a head coach with one unit or even a few players a mind, Pittsburgh chose whom it believes to be the best leader.

Interestingly, an organization that has changed so little in the past -- Tomlin is the team's third coach in the past 38 seasons -- ignored the potential sweeping changes and instead focused on Tomlin's potential.

Clearly the Rooneys were thinking more about the next two decades rather than the next two years. And Tomlin, who becomes the league's youngest head coach, certainly will grow into the job.

He looks nothing like either Cowher or Chuck Noll, but the Rooneys see the same profile in Tomlin. Pittsburgh changes coaches about as often as the Catholic Church elects a pope, so it has some idea what it's doing in this department. The Steelers tend to do things the right way, and the exhaustive process that led them to Tomlin is no exception.

Michael Smith is a senior writer for ESPN.com.

Colts Tony Dungy, Bears Lovie Smith Can Be First Black coaches In Super Bowl

I hope this happens, as it would pave the way for major changes in society and for the better. Kids need to see this. They need to know they have a chance. Other kids, not Black, need to see that Blacks can lead on a national stage.

Dungy, Smith have chance to be first black coaches in Super Bowl
DAVE GOLDBERG
Associated Press

INDIANAPOLIS - Two weeks ago, Lovie Smith made the three-hour trip from Chicago to watch Tony Dungy's Colts take on Herman Edwards' Chiefs in a first-round NFL playoff game.



The night before, the three old friends and their wives dined at P.F. Chang's in downtown Indianapolis in what was as much a symbolic meeting as a gathering of old pals - three black coaches celebrating the arrival of their teams in the NFL playoffs.

"We talked about starting in '96 in Tampa and some of the things we remembered from then," Dungy recalled on Thursday. "How great it is that we are in the playoffs and that at least two of us have a chance to make it to the Super Bowl. You realized it would be awesome if it happened and, hopefully, it will."

It's officially one game from being awesome.

If the Colts beat the New England Patriots on Sunday and Smith's Bears beat the New Orleans Saints, it would put two black coaches in the NFL's marquee game for the first time in its 41 years. Even if just one of them wins, that, too, would be a first.

There were just three black head coaches in the NFL when Dungy started nearly a decade ago in Tampa, with Edwards and Smith on his staff. Back then, 70 percent of the league's players were black - a percentage that still holds.

This year, there were seven black coaches, including Dennis Green in Arizona and Art Shell in Oakland. Both men were fired after the season, although Shell will remain in the Raiders' front office. The others are Cincinnati's Marvin Lewis and Cleveland's Romeo Crennel.

Though he didn't coach this season, Ray Rhodes coached Philadelphia and Green Bay in the 1990s.

Despite the strides, no black head coach has ever taken the final step.

"Of course, it would be special if that happened," Smith said. "I hope for a day when it is unnoticed but that day isn't here. This is the first time, I think, two black men have led their teams to the final four. You have to acknowledge that. I do, we do. I realize the responsibility that comes with that."

So do black players.

"We're making progress slowly," says defensive tackle Anthony McFarland of the Colts, who played for both Dungy and Smith in Tampa Bay.

"I don't think players think of 'black players' and 'white players.' It shows that for Tony and Lovie to come this far that there are at least some organizations that have confidence that black men can be head coaches. I hope it goes beyond that so we don't have to think of their race," he said.

NFL leaders acknowledge that's in the future.

"We still have problems with the front office," said Pittsburgh's Dan Rooney, one of league's senior owners.

An example: When Jerry Reese was promoted to general manager of the New York Giants this week, he became just the third black man in that key position, joining Baltimore's Ozzie Newsome and Houston's Rick Smith.

The push for diversity actually came from outside the NFL five years ago.

Two lawyers, the late Johnny Cochran Jr. and Cyrus Mehri, released a study criticizing the league for ignoring black candidates for head coaching jobs.

Then-commissioner Paul Tagliabue, a staunch advocate of minority hiring, quickly appointed a committee headed by Rooney to study the problem.

From that emerged "the Rooney rule," requiring any team with a coaching vacancy to interview at least one minority candidate before making a decision. Rooney himself is currently considering Minnesota defensive coordinator Mike Tomlin, who is black, and Chicago assistant Ron Rivera, who is Hispanic, for his team's coaching vacancy.

That rule was a huge step forward.

As recently as 1987, when 200 league and team officials convened for their annual March meeting, there was just one black person among them. Two years later, Shell became the first black head coach of the modern era - there hadn't been one since Fritz Pollard in the barnstorming days of the early 1920s.

Few remember Pollard, although Dungy acknowledged him Thursday as "the Jackie Robinson of pro football."

Another positive sign: Some black coaches who have left their original teams have been hired again. Dungy, Shell and Rhodes all got second jobs after being fired, and Green and Edwards (who was with the New York Jets from 2001-2005) voluntarily left one team and were hired by another.

"That the black coaches are being fired and rehired show that they are becoming part of the system now - they're inside the 'old boy network' instead of out of it," Rooney said. "I don't think people look at their race but just that they're just good coaches. It's a big step from where we were."

Still, the NFL's numbers aren't close to the NBA's, another league with a large majority of black players. It currently has 11 black coaches for 30 teams, and there have been 56 in its history.

The NFL started a minority intern program nearly two decades ago for players and college coaches. It, in turn, has brought dozens of black assistant coaches into the league.

But a year ago, when there were nine vacancies, only Shell, who had been working in the league office, was hired.

It's no wonder they end up rooting for each other to succeed.

"Of course, Tony is a good friend," Smith said. "I'm a big Colts fan since they are on the AFC side of the football. But not if we play them in the Super Bowl."

Giants Select Jerry Reese As General Manager - Only Third Black GM In NFL History - NFL.com

Giants tap Jerry Reese as general manager
NFL.com wire reports


EAST RUTHERFORD, N.J. (Jan. 15, 2007) -- The New York Giants hired Jerry Reese as their general manager, making him only the third black GM in NFL history.

Reese, who served as the team's director of player personnel the past four years, was considered the favorite among the Giants' in-house candidates to replace Ernie Accorsi, who held the post for nine seasons before retiring.

The 43-year-old Reese will formally be introduced as general manager and senior vice president at a news conference Jan. 16, the team said on its Web site.

The only other black general managers in the NFL are Baltimore's Ozzie Newsome and Houston's Rick Smith. There are several black men who have considerable say in front offices, notably Rod Graves of Arizona, whose title is senior vice president-football operations. Ray Anderson was vice president of the Atlanta Falcons for the past four years before moving to the NFL in August as senior vice president of football operations.

There were seven black head coaches in the NFL last season, the most ever. Two of them, Dennis Green of the Cardinals and Art Shell of Oakland, were fired after the season, although Shell will remain in the Raiders front office.

Critics of the NFL's minority hiring policy have generally praised the league for increasing the number of minority coaches, but have pointed out that there is a void in the front office.

Last month, when Reese was mentioned as the favorite for the job, Indianapolis coach Tony Dungy, the senior black head coach, said: "That's great -- just to have an African-American mentioned that way is great."

A graduate of the University of Tennessee at Martin, Reese first joined the Giants' scouting department in 1994 after working on the coaching staff at his alma mater.

As the Giants' player personnel director, he oversaw all aspects of college scouting and had most of the responsibility for the draft. Reese previously served as assistant director of pro personnel for three years.


AP NEWS
The Associated Press News Service

San Francisco-Based KNBR's Rod Brooks -- Who's Black -- Puts Down Black Coaches

Last Monday, January 8th, San Francisco-based KNBR's Rob Brooks (pictured) said, in response to a take that one college team should hire a black coach, "Notre Dame tried one of those and look what happened to them."

"One of those," sounds like a disease the way Brooks put it.

That comment led me to write this email to members of the California sports media community -- an email list that includes Tony Bruno and Rod Brooks. It's not just an email denouncing what Brooks said, but how KNBR conducts it's business. But more to the point on Martin Luther King's Birthday, it's terrible to know that there are African Americans who would waste no time in putting down someone else because they're black.

Here's what I wrote:

Greetings All,

I understand "Mr C In Heaven" but I have this take: what KNBR's Rod Brooks says goes out to millions of people locally in Northern California -- it's not small time at all. The San Francisco Bay Area has the highest ad costs per ratings point of any part of the country.

Some of those listeners form their opinions from what they hear on KNBR. I hear it from time to time, someone litterally parroting what was said on KNBR. People use sports talk radio to essentially "think" for them. And the more the message touches that person's more baser feelings -- like racial matters -- the more likely it is to stick. But that doesn't make it OK to be racist; indeed, it's every reason why one should not be. For all practical purposes, Brooks is a kind of role model, though a negative one at this time. I leave room for improvement.

That's why what someone like Brooks said Monday was socially irresponsible, not to mention a reflection of self-hatred. It does a lot of damage to the matter of the deconstruction and ultimate destruction of the racist way; what better tool to maintain racist thoughts amoung whites, Latino's, and Asians than a black person who puts other blacks down by referring to African American coaches as "one of those" tried by Notre Dame, as if black coaches were viruses.

Grrrr....

Moreover, it -- this race-based approach -- is not even good ratings at all. Just because KNBR may claim good Arbitron numbers doesn't mean they can't be better. I'd be willing to bet that KNBR's numbers are actually terrible when compared to their potential. I could go on about how the radio station's website system is not only poorly designed, but not engineered for it to rank high in any Google-search of note related to KNBR's sports content and not even well-coordinated with its radio shows.

This hurts the radio shows and rating potential. If I bought KNBR, I'd tear it all up and rebuild from the bottom up.

Plus, KNBR's people -- it's personalities -- come off more often than not as "Angry white guys" -- attempting to stop any and all conversations about race by saying "You're playing the race card" and using this childish Right Wing term as if it was a kind of conversational hand grenade -- and it's almost laughable that a prominent black personality would assist them. But that seems to be what's happening. I've heard this before from others and as a constant listener to the show, I can document and write a book on them. People don't want to hear this at all. Please knock it off.

KNBR does not know how to reach the fan base of any of the major Bay Area sports teams. The smaller college sports organizations get no mention or play at all. The sponsorship program is lacking. KNBR knows how to develop personalities, but misses the boat in building a cohesive media information system. By a country mile. (And yes, I know what the answer to this is.) Moreover, there's little in the way of really substantive sports talk conversation. Here's an example:

On January 8th 2003, the Philadephia Eagles beat the Green Bay Packers in a wild-card playoff game which featured a 4th and 26 convertion by Eagles QB Donovan McNabb. On a recap of the game on KNBR, Ralph and Tom had on as a guest a female beat writer from Phili who really knew her stuff. She explained that the Packers middle linebacker was out of position and should have been deeper than he was in the coverage, thus allowing the pass completion.

While she talked, Ralph and Tom had little to offer to keep the conversation going. It was disheartening for me. Obviously by my recall of the event, it had an impact on me. I then started to monitor sports talk radio here with the "null hypothesis" that there was little of substance -- discussion of strategy, business, law, etc. -- that was offered. To date, I've had little content example from KNBR to cause me to refute my initial hypothesis.

Another example was when I was on as a guest regarding the Super Bowl and Jerry Brown in 2005. Rather than ask me substantive questions about why Oakland came to within eight NFL owner votes of landing the game Jacksonville won, Rod Brooks decided to take me on regarding Oakland as a host city.

It was not a smart move on his part, as I knew my subject and he did not. Moreover, I was very angry that Brooks and KNBR would continue a pattern of not only non-support, but attempted destruction of our Super Bowl Bid efforts and attempts to insult me.

My own mother observed that KNBR "could not stand someone who was smart and Black." I reminded her that it was radio, but then I thought about the matter from her point of view and the fact that I was assuming some KNBR people didn't know I was Black when they may have, and then recanted my initially polyanic view. I started thinking about my past experiences with KNBR.

It started in 2000, when Radnich had me on and asked how could we sell out the Super Bowl, when the Coliseum had sell out problems. Why ask that? I pointed out that all Super Bowls were sellouts. But here I am BUSTING MY ASS to bring this thing to the Bay Area, and KNBR's taking pot shots at me and the bid. It's like getting shot by what are supposed to be your own troops.

I told Agnew about this -- actually was real pissed about it -- because it would NOT have harmed KNBR to be a booster for the Super Bowl. Not at all. The Bay Area needs the shot in the arm. But we can't improve economically with KNBR pulling the rug out of what we do. It's stupid. It really is. I could not get over what the reason for the treatment was and so then, absent any logical explanation, figured that maybe my Mom had a point. After all, KTVU has never treated me that way; not at all and not even to this day. Neither does KPIX or KGO. So I had an example of how I was supposed to be treated by the media in working on a Super Bowl Bid and doing anything of substance in the community.

Man!

It's one thing to ask good questions, but the ones aimed at me were just plain bad and nasty. All of my friends who listened to me were happy that I not only defended myself, but basically made Rod sound less than informed, which was true. Moreover, it's all too common at KNBR.

The standard idea is that the people don't want substance (that's what Bob Agnew contends); but I charge that KNBR does not know how to give it in an entertaining way. When you have people who know sports so well they can talk about it in plain english, it's fun to listen to.

Tom Tolbert KNOWS basketball, and so is a joy to hear him talk on that subject, it really is. But football? KNBR has no one on the talk shows who really does know modern football strategy, methods, trends, and techniques. No one. It seems that the station has decided to allow more of the "emotion stirring" words and that opens the door to a point of view that is hard to mistake as anything but racist at times.

The point I'm making is that the station can't afford to have racist content, regardless of who it's coming from. It's bad for business. It's terrible for society. It's retrograde. PLEASE I emplore you all to reach for a higher standard. The Bay Area is becoming what it seems to hate the most in what it things Southern cities are -- racist. (Just take a look at the comments made by some Oaklanders toward Ignacio De La Fuente on Monday. Or the SF 49ers VideoGate scandal. Or the SF Police Video. Or the frightening high arrest rate for Blacks in San Francisco. I could go on and on.)

Atlanta is now much more progressive than the SF Bay Area -- ever hear the "Two Live Stews" -- but the SF Bay Area is under the age-old fantasy that it's better.

I do hope that we as a collective wake up and improve this matter.

Thanks,

Zennie Abraham, Jr.
Chairman and CEO
Sports Business Simulations
510-387-9809
www.sbs-world.com